Article
17 mar 2025
Hospitality that starts in chat: from the first question to the stay, with a welcome you can feel
Turn WhatsApp and Instagram into your hotel’s front door: clear requests, direct bookings, an attentive pre-stay, and a smooth check-in.
“Do you have a room for tonight? I’ll arrive around 10pm.”
In that moment, people don’t need a price list—they need a reply that guides them: real availability, two sensible alternatives, a yes that’s easy to say. When the conversation flows in chat—where guests already live—the stay begins before check-in.
From “I’ll send you the link” to “We’ll be expecting you at…”
When you shift the focus from platform to relationship, everything changes: fewer handoffs, clearer options, a booking closed with elegance. Direct booking isn’t a trick—it’s the natural result of a dialogue that doesn’t lose momentum.
And when guests arrive, they already feel expected.
Chat as a pre-stay concierge (no app to download)
One well-written message can replace five emails: arrival time, parking, late check-in, a crib in the room, pet policy. No cold macros—just a human tone and one clear action at a time.
If something is special—traveling with kids, allergies, anniversaries—the conversation hands over to a person with all the context already collected. That’s where technology disappears and hospitality remains.
Check-in starts before reception
Sending the right details at the right time isn’t bureaucracy—it’s care. A gentle reminder with address, directions, hours, and—if relevant—a light pre-check-in. When they arrive, there’s no queue and no confusion: there’s time to look each other in the eye and welcome them, not chase paperwork.
Upgrades and extras as invitations, not pressure
An invitation makes sense when it solves a need: “Arriving late? I can keep something warm for you,” or “Rain tomorrow—would you like to book the spa?” That’s different from blasting offers. The conversation understands the context and suggests little, but well. That’s how extras feel natural, not forced.
After the stay isn’t goodbye
A sincere thank-you, the receipt recap, a reason to come back (or recommend a friend), maybe the photos of the view you promised. The best reviews come when people felt looked after—you don’t need to ask everyone, just ask at the right moment.
The mindset shift that makes the difference
Chats aren’t “support”: they’re entrance and concierge in the same place.
Confirmation isn’t a code: it’s a promise (“we’re really expecting you”).
Suggestions don’t push: they guide real needs.
Automation doesn’t replace welcome: it removes noise so warmth can stay.
A possible scene
“Casa Lume,” 18 rooms downtown. Before: scattered requests, generic links, misaligned arrivals. Today: chat welcomes guests, offers two real options, confirms in one step, sends useful details—and, when needed, opens a path to the team for special cases. Softer check-ins, staff less glued to the phone, calmer guests. Not “more digital”: more hospitable.
Where we come in (without adding another piece of software)
We write the dialogues in your tone, connect the channels you already use (WhatsApp, Instagram, website, PMS/calendar), take care of confirmations and reminders, and set up “human” handovers when it’s right. You keep doing hospitality; we make sure the promises made in conversation actually happen—smoothly.
